Pierre Gauchat, Riri, 1945, Museum für Gestaltung Zürich, Plakatsammlung, © Maya Furger-Rathgeb
Pierre Gauchat, Riri, 1945, Museum für Gestaltung Zürich, Plakatsammlung, © Maya Furger-Rathgeb

Expositions

Switzerland in World Format

Museum für Gestaltung Zürich, Zürich

A special feature of the Swiss poster is its "world format" (128 × 90.5 cm), which has only become established as the standard format in this country.

The 80 posters on display invite visitors to saunter through the history of Swiss posters. A long tradition of training, committed clients, and high print quality: the Swiss poster enjoys outstanding international acclaim. One special feature is the "world format" (128 × 90.5 cm), which established itself as the standard format only in Switzerland. The sober, objective graphics of the Swiss Style, on the other hand, celebrated worldwide success. In addition, regional schools also shaped Swiss poster culture, for example, Basel’s object poster, which comprises everyday products. Tourism posters show a paradisiacal Switzerland, while voting posters tell of fierce political battles. Comprising around 80 posters, the exhibition invites visitors to take an inspiring and surprising stroll through Swiss poster history.

Date

To  31/12/2021  
every Tues, Wed, Fri, Sat, Sun   10:00 - 17:00 h
every Thurs   10:00 - 20:00 h

Address

Museum für Gestaltung Zürich
Ausstellungsstrasse 60
8005 Zürich

Directions

Zürich, Museum für Gestaltung: Tram 4 / Tram 6 / Tram 13

Contact

Museum für Gestaltung Zürich
Postfach
8031 Zürich
welcome@museum-gestaltung.ch
+41 43 446 67 67

Category

  • Art
  • Communication / media

Access for disabled people

  • Suitable for wheelchairs
  • Guide dogs allowed

Webcode

www.guidle.com/cF3WB1