26.09.2025

Learn the basics of GA4 in an interactive one-day course. After the course, you will be able to perform meaningful web analytics to better understand your customers' behaviour and continuously optimise your websites and campaigns.

Voraussetzung
A Google Analytics account is a requirement. Please create this account before the course. The Analytics account will not be set up in the course itself. You will work in your own account during the course. Your own website or company websites for optimization are appreciated. Basic marketing knowledge is an advantage.

Zielgruppe
This course is aimed at digital marketing professionals as well as operators of their own website. Newcomers who want to learn the new way of web analytics are also welcome in the course.

Quelle: www.weiterbildung.swiss