Perception? Overrated! Immerse yourself in the world of optical illusions and discover new perspectives. Be amazed - in a different kind of museum for young and old.

Immerse yourself in the world of optical illusions: Experience worlds of light, lose yourself in patterns and sink into mirrors. Discover spaces that put your perception to the test, challenge your understanding of space and scale and make you question what you see.

Each installation offers a new perspective and an entertaining, interactive experience. The WOW Museum is not just about looking, because here you become the highlight of the optical illusions yourself - unique snapshots guaranteed!
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Experience the world from a different perspective - on three levels and around 400 m2 in the middle of the city. Whether you're a local or a tourist, a solo adventurer or a family group, the WOW Museum promises an unforgettable experience for EVERYONE!

Duration of visit approx. 60 to 90 minutes.

This is what awaits visitors to the WOW Museum:

- 12 experience rooms: mirror worlds to sink into, patterns to get lost in, lights to linger in and optical illusions that put perception to the test.

- Countless photo spots for unforgettable snapshots with your own smartphone.

- The Wonderlab invites you to experiment, discuss and marvel.

- In the foyer is probably the biggest WOW in the city, which you can make sparkle yourself!

City Rally
Fancy an exciting scavenger hunt through Zurich's old town? The city walk promises educational fun, excitement and unforgettable WOW moments in the open air! Solve tricky tasks together, discover cool photo spots and eye tricks, become part of the illusions yourself and learn exciting facts about Zurich.

WOW Magic Nights
As an additional WOW factor, there is the WOW Magic Night every Monday evening! Our resident magician will delight you with his amazing tricks and will amaze young and old alike. Enjoy a visit to the WOW Museum and experience a magical 30-minute magic show!

Chillusion Night
Chillusion Night is the perfect opportunity to experience the museum in a relaxed atmosphere without the hustle and bustle. Every Friday evening from 20:00 to 22:00, WOW is transformed into a child-free zone and invites visitors aged 16 and over to an atmospheric evening full of illusions.

WOW is a museum with a difference for EVERYONE: adventurous families, photo-loving teenagers, curious pensioners, inquisitive school classes, promising first dates, insider tourists, innovative business people, adventurous shoppers and much more.

Get out of your everyday life and into a world of optical illusions. Come along and immerse yourself in the WOW world of experience - a museum has never been so much fun!


Note: This text was translated by machine translation software and not by a human translator. It may contain translation errors.