Perception? Overrated! Dive into the world of optical illusions and discover new perspectives. Come and be amazed – in the museum of a different kind for young and old.

Immerse yourself in the world of optical illusions: experience light shows, lose yourself in patterns, and get lost in mirrors. Explore spaces that challenge your perception, push your understanding of space and scale, and make you question what you see.

Each installation offers a new perspective and an entertaining, interactive experience. The WOW Museum is not just about looking - here, you become the highlight of the optical illusions, with guaranteed unique photo opportunities!
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Experience the world from a different perspective - on three levels and over 400 m2, right in the heart of the city. Whether you're a local or a tourist, an adventurer or a family group, the WOW Museum promises an unforgettable experience for EVERYONE!

Average visit duration: 60 to 90 minutes.

This is what awaits visitors at the WOW Museum:

- 12 experience rooms: Mirror worlds to get lost in, patterns to get confused by, lights to get lost in, and optical illusions that put your perception to the test.

- 4 rallies to solve:
QR-Code Rally: Scan the QR codes with your own smartphone to get information about the illusions and rooms
Wonder Rally: The analog illusion quiz to participate in
Willow Rally: Willow, the WOW Museum gnome, has several hiding places in the museum. Can you find them? An augmented reality experience awaits you!
Photo Rally: 4 photo stations for creative pictures

- Countless photo spots for unforgettable snapshots with your own smartphone.

- The Wonderlab invites you to experiment, discuss and marvel.

- The foyer features the largest WOW of the city, which you can light up yourself!

The WOW is the somewhat different museum for EVERYONE: families who love experiences, photo enthusiasts, curious pensioners, knowledge-hungry school classes, promising first dates, insider tourists, innovative business people, eager shoppers, etc.

Escape the everyday and enter into a world of optical illusions. Come and immerse yourself in the WOW experience world – a museum has never been this much fun!

Note: This text was translated by machine translation software and not by a human translator. It may contain translation errors.