The museum, which is open during store opening hours, presents the 100-year history of Zuger Kirschtorte with over 200 quirky exhibits, impressive pictures and historical documents.

Highlights of the attractive exhibition include the original sketch and original packaging of the cherry cake as well as a copy of the original recipe. Also on display is an original dress worn by Hollywood actress Audrey Hepburn, who was a regular customer of Treichler's in the 1960s. Another unique feature was the presentation of the largest Zuger-Rigi cherry assortment in Switzerland. The oldest bottles in the newly installed cherry display case date back to 1949 and are sought after by connoisseurs.


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