Thinking tourism further

The "Zürich Experience 2026" city tourism congress brings together managers, experts, industry representatives and partners from business, politics and administration from all over Switzerland. Top-class speakers and current topics provide valuable impetus and offer space for an inspiring exchange.
You can look forward to top-class keynotes and inspiring breakout sessions. Prof. Dr. Richard David Precht returns as a crowd-puller after his highly acclaimed appearance at "Zürich Experience 2025". Helene Budliger Artieda, State Secretary for Economic Affairs (SECO), will provide exclusive insights into the pulse of the economy and the current customs negotiations with the USA. Other renowned personalities will round off the program.

Trends, challenges and opportunities in city tourism will be discussed together: changing travel behavior, economic developments, mobility, effects of climate change, best practice examples and much more. This will create new perspectives for the future-oriented development of city tourism and beyond.
Program on 27 August 2026
- 08.45 am: Official welcome
- Followed by: Keynotes and breakout sessions, incl. networking lunch
- From 16.00 hrs: Networking aperitif

Tickets are available from March 11, 2026.


Note: This text was translated by machine translation software and not by a human translator. It may contain translation errors.