From October 31 to November 2, 2025, Lugano will host SIHE – Swiss International Holiday Exhibition, the most important tourism fair in Switzerland. A must-attend event for industry professionals.

With over 250 carefully selected hosted buyers, mainly from Switzerland, and a rich schedule of pre-arranged B2B meetings, SIHE confirms itself as the leading platform for those seeking new business opportunities and visibility.

The 2025 edition will also feature a new area dedicated to luxury tourism, designed for destinations and operators targeting an exclusive clientele. Building on the experience of Meeting Luxury, SIHE provides an ideal setting to build valuable relationships and access a growing market.

Alongside the exhibition area, side events, conferences, and networking moments complete a format tailored to professionals.

Prices

- Full price: CHF 10.–
- Reduced price: CHF 5.– (students and over 65 with OASI card)
- Reduced Online: By filling out the Online Form you are entitled to a reduced ticket
- Free: children under 14 accompanied by parents and People with disabilities