A space for immersive art and spectacular events

The Lichthalle MAAG is not just a space for events, but a piece of living history. Once part of the industrial heart of Zurich, the hall has been extensively redesigned to be used as a cultural and event center. A place that combines creativity and innovation.

Anyone interested in the works of great artists usually does so by reading illustrated books and visiting museums and special exhibitions. There, you often find yourself jostling with many other art lovers in packed halls. You try to get a good spot in front of the barrier so that you can at least catch a few glimpses of a work. Then the crowd pushes you on to the next painting. There is often too little time and space for in-depth viewing.

Technological progress has come to the rescue - at least to a certain extent. Information technology has now developed to such an extent that you can literally immerse yourself in the work and world of painters with the help of video projections and other visual and acoustic aids.

Pixels replace brushstrokes, and the focus on enlarged details as well as cleverly used animations and sound effects also reveal new dimensions in an artist's work.

Of course, a digital show cannot really replace an exhibition of originals. But it allows a wide audience sensual and emotional access to art and perhaps awakens the desire for more. But even connoisseurs can have a good time immersing themselves in the virtual world if they are not too purist.


Note: This text was translated by machine translation software and not by a human translator. It may contain translation errors.