An advertising panorama

The exhibitionSale% Tout doit disparaître!presents the evolution of advertising and consumer society through an astonishing selection of audiovisual archives and heritage prints.

The term "advertising" appeared in the French lexicon with the meaning we know today in 1829. The exhibition shows how the phenomenon evolved from the written word to illustrative art (posters), from press advertisements to cinema, television and radio. In parallel, the exhibition follows how marketing became what it is, reflecting and, above all, influencing our fantasies, desires and needs. The links between advertising and economic power are revealed. Written, iconographic and audiovisual communication techniques reveal their purpose: to make people want to buy.

Through images, films and sound documents from the Médiathèque Valais heritage collections, the exhibition retraces the history of the Valais region, highlighting the technical means that were to revolutionize consumer habits, before constantly inducing new ones. The public is invited to discover this documentation in a setting that highlights the key moments in advertising, from 1860 to the present day. The exhibition unfolds successively in a department store setting that glides from the early 20th century to the 1970s, a ski slope bar from the 1980s and a post-apocalyptic landscape projected into the future. A reflection on our relationship with advertising and consumerism, which takes us back in time to see some of today's trends in a different light.

Mediation program: screenings, a writing workshop, a reading, a lecture, meetings, a guided tour in LSF, an educational pack for school classes, a visit booklet for young visitors, a complementary documentary and historical booklet, as well as guided tours on request, free every Thursday at noon, because...Thursday is free!


Note: This text was translated by machine translation software and not by a human translator. It may contain translation errors.